Let’s say you need $1,000 to produce something, so you “do a Kickstarter,” and you say that if someone gives you $50 they’ll get whatever it is you want to produce. Let’s say you find all those people, you send out a thank-you email, spend some weeks on producing whatever it is you want to do, and then you send it out to your supporters. That’s my friend’s experience. It’s essentially just a slightly more unusual way of shopping, isn’t it? You prepay, and then you get your product. I don’t think that’s a good approach to crowdfunding.
Excelente post de Joerg Colberg sobre crowdfunding.